But an opportunity may have opened as Google comes under intensifying pressure to protect consumer privacy and as governments around the world ramp up antitrust scrutiny. Bing is a distant second with less than 3%. More than 92% all searches go through Google, according to analytics firm StatCounter. Taking on Google is an enormous undertaking. Later, it'll offer free, ad-supported search and a paid option with no ads. Initially, Brave Search won't show ads - the chief way that Google monetizes its search results. And for ordinary searches, Brave can blend in Google results for people who enable the feature when prompted. Brave Search will rely on Bing in some areas, like images, where its own results aren't yet good enough. Unlike other new search engines, which generally repackage results from Google and Microsoft's Bing, Brave is building an independent index of the web. Brave Search will become the default search engine in the Brave browser later this year. However, Brave also has over 32 million monthly active users, many of whom installed the browser precisely to improve privacy - the search engine already has a ready-made audience that could grow as long as Brave keeps adding users.Brave, the maker of a popular ad blocking browser, opened on Tuesday a public beta of its privacy-focused search engine, a first step in creating a product that could compete with market titan Google. Google still dominates search with over 92 percent share worldwide, according to Statcounter's May 2021 data, and privacy-oriented browsers like DuckDuckGo don't even register on that chart. You won't be tracked for those Bing queries, Brave said.īrave has jumped into the search world by acquiring the open source engine Tailcat, created by the team that worked on the privacy-focused browser Cliqz. The site index is independent, although Brave noted that image searches and some other features will lean on Microsoft's Bing. You'll eventually have the option of an ad-free version if you're willing to pay, and Brave will make Search available for other engines. As you'd expect, it's billed as a privacy- and transparency-oriented platform that doesn't track your activity or use "secret" algorithms to curate results. Brave has launched a beta Search feature both as an option in all its browsers as well as through the web for everyone else. You can now try Brave's search engine for yourself.
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